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Automotive & Mobility

Cars are changing.
Car-buying hasn’t.

Across Ireland, the UK, and Europe, automotive has evolved with EVs, digital retail, and subscription ownership. Customer acquisition hasn’t kept pace.

GoSales Solutions bridges the gap with a compliant, data-driven full-stack approach combining data, CRM, digital marketing, lead generation, websites, and verified commercial teams for today’s automotive market.

THE MARKET, IN MOTION

Three markets.
One commercial

transformation.

Electric drivetrains. Direct-to-consumer retail. Subscription and leasing. Fleet electrification. Charging infrastructure. The headline figures move every quarter — the direction of travel doesn’t. The economics of a car sale have changed more in five years than in the previous fifty, and they’re still moving.

 

IRELAND

121K

New passenger-car registrations in Ireland in 2024 – with BEVs and PHEVs accounting for a rising share

SIMI · 2024

UNITED KINGDOM

1.95M

New car registrations in the UK in 2024 with fleet and business channels now accounting for the majority.

SMMT · 2024

EUROPE(EU27)

10.6M

New car registration across the EU – the largest single automative retail market on the continent.

ACEA · 2024

INSIDE THE CHALLENGE

The car sells itself. The finance
conversation doesn’t.

No other consumer purchase carries quite the same combination of long consideration cycles, compound regulatory load — FCA consumer credit, GDPR, advertising codes — and channel fragmentation. These are the challenges we hear in every scoping call.

1

Dealer-to-direct margin compression

As OEMs move to agency and direct-sales models, dealer groups are losing retail margin faster than they can replace it with aftersales and subscription revenue.

2

EV confidence gap

interest in EVs is high; purchase confidence isn’t. Range anxiety, charging concerns, residual-value uncertainity and tariff complexity kill the majority of serious EV enquiries before deposit.

3

Test-drive to purchase leakage

The gap between a booked test drive and a signed order is where most acquisition spend evaporates — and most operators can't tell you which follow-up worked.

4

Fleet & B&B pipeline thinness

Business and fleet now outsell retail in some markets, but most OEM and dealer B@B teams are structurally under-resourced on outbound pipeline generation.

5

FCA consumer credit exposure

Discretionary commission rulings and ongoing Consumer Duty enforcement have reshaped the economics of motor finance. Commercial conduct is under live regulatory scrutiny.

OUR FULL ACQUISITION STACK - APPLIED TO AUTOMATIVE

Six solutions, one connected engine.

Most partners bring one thing: a PPC agency, a CRM consultant, or a fleet broker. We bring all six — designed to interlock, measured to one shared outcome: delivered, retained, repeat-purchase customers per pound or euro spent.

01 DATA INTELLIGENCE

Who's in-market. Who's in-cycle. Who's in-fleet.

Order data, service records and finance-term-end dates become replacement-cycle propensity scores and channel-level opportunity maps.

  • Replacement-cycle & PCP-end propensity modelling
  • EV-switch readiness scoring
  • Fleet & salary-sacrifice decision-maker mapping
  • Subscription-churn early-warning signals
02 HUBSPOT CRM & IMPLEMENTATION

The operating system for every retail conversation.

Sales, BDC and aftersales teams see one record — enquiry to test drive to delivery to next cycle, integrated with your DMS.

  • Sales & Service Hub build for automotive pipelines
  • DMS, finance & provisioning integration
  • Dealer-network portal & lead routing
  • Multi-country portal strategy (IE / UK / EU)
03 DIGITAL ENANLEMENT

Content that regulators and buyers both trust.

Every asset is designed around FCA financial promotions rules, ASA motor advertising codes, and national equivalents.

  • Model-launch & configurator creative systems
  • EV-confidence content (range, charging, residuals)
  • Salary-sacrifice & fleet benefits explainers
  • Brand-compliance QA against FCA / ASA rules
04 LEAD GENERATION

Inbound pipeline, channel-native.

Funnels that convert into test drives, orders and subscription activations — every lead scored, every consent record intact.

  • Configurator & test-drive booking funnels
  • EV-switch flows with grant & charging overlays
  • Subscription & leasing quote generation
  • Fleet & salary-sacrifice B2B prospecting
05 WEBSITE DEVELOPMENT

Sites that convert, calculate, and configure.

The conversion infrastructure for automotive — configurator pages, finance calculators, fleet portals, all FCA- and GDPR-aligned.

  • Model-launch microsites & configurator pages
  • EV-switch calculators & charging checkers
  • Dealer-partner, fleet and broker portals
  • Multi-language EU-compliant publishing
06 FIELD SALES SOLUTIONS

Where strategy meets the buyer.

Certified, verified, accountable teams for retail follow-up, EV-switch engagement, fleet B2B, and forecourt events.

  • Retail & test-drive follow-up telesales
  • EV-switch & end-of-contract engagement
  • Fleet, salary-sacrifice & subscription field
  • Every rep certified, ID-verified, QA-scored

GoSales Verified™


Brand-safe acquisition,
across every regulator.

Healthcare is the most scrutinised consumer sector in Europe for data handling and advertising conduct — the most sensitive class of personal data, medical-advertising codes, medical-device regulation and national medical-advertising standards apply at once. GoSales Verified™ is how we’ve built a commercial operation where every interaction passes all of them.

frequently asked

The questions automotive
leaders ask us first.

Drawn from real automotive-sector RFPs and commercial reviews across Ireland, the UK and EU markets.

Motor finance is under FCA scrutiny. How do you stay compliant?

Every interaction runs under GoSales Verified™ — certified teams trained on consumer-credit conduct, recorded consent and finance-product disclosure, with QA monitoring and audit-ready records aligned to FCA Consumer Duty and CCPC rules.

We orchestrate all channels through one CRM and one reporting spine — OEM direct, agency, dealer retail, subscription and fleet — so every touchpoint is tracked and every handoff is auditable.

Yes. HubSpot is built around your existing DMS, finance and provisioning platforms, with lead-routing workflows mapped to your dealer network and a multi-country portal strategy for IE / UK / EU instances.
Our EV switch & confidence programme matches existing customers and cold prospects to the right models, with charging-access, residual and tariff overlays delivered by certified teams — not brochure dumps.

Both, and beyond. Cohort reporting covers quote-to-order, delivered, first-90-day retention and finance-product fair value — regulator-ready, not vanity-ready.

Both, and beyond. Cohort reporting covers quote-to-order, delivered, first-90-day retention and finance-product fair value — regulator-ready, not vanity-ready.

Yes. Programmes run multi-market with localised content and a compliance layer tuned to each jurisdiction’s consumer-credit, data-protection and advertising rules.

It depends on scope and integrations, but the five-phase playbook is designed for a structured, audit-ready launch. We’ll give you an honest timeline at the scoping call rather than a generic promise.

LET'S GET STARTED

Fill the order book.
Keep the customer.

Talk to our team about a compliant, data-led automotive acquisition programme across new, used, EV, fleet, subscription or charging — in Ireland, the UK, or your priority EU markets.