The cause is urgent. The regular giver isn't found yet.
Non-profit fundraising isn’t running one motion — it’s running five. Regular-giving acquisition. Emergency-appeal response. Legacy cultivation. Corporate partnership. Membership recruitment.
GoSales Solutions is the compliant, data-led partner built to execute all of it — across Ireland, the UK, and expanding EU markets.
THE MARKET, IN MOTION
The giving base is a supporter engine.
Across Ireland, the UK and the EU, every emergency appeal is a moment, every mid-tier supporter is a legacy pipeline, and every regular-giving sign-up is a decade-long relationship. Three markets, one capability — adapted to the codes.
INSIDE THE CHALLENGE
A regulated sector where trust is the fundraiser.
No other consumer sector carries quite the same combination of public-trust fragility, regulatory scrutiny and cost-of-living pressure on giving. Get the doorstep wrong once and your trustees are on tomorrow’s agenda. These are the challenges we hear in every scoping call.
Public-trust deficit
Two decades of poorly-managed street and door programmes have left face-to-face fundraising with a reputational tax every trustee has on the risk register.
Regular-giving attrition
Regular-giving supporter numbers have declined double-digits since 2019 across the UK. Acquisition rates aren't the problem — first-90-day retention is.
Legacy pipeline neglect
Legacy is the largest source of voluntary giving in the UK, yet most charities have no commercial programme for cultivating mid-tier supporters into legacy pledgers.
Vulnerable-supporter exposure
Fundraising Regulator and Charities Regulator explicitly name vulnerable-supporter protection. Cost-of-living scrutiny puts every conversation under a higher vulnerability lens than ever.
Fragmented supporter data
Fundraising, campaigns, membership, events and services each run their own systems. The supporter sees one charity; the charity sees five different databases.
OUR FULL ACQUISITION STACK — APPLIED TO NON-PROFIT
Six solutions, one connected engine.
Most partners bring one capability: a face-to-face agency, a telemarketing house or a digital shop. We bring all six — designed to interlock, measured to one shared outcome: retained, upgraded, legacy-pledging supporters per pound spent.
GoSales Verified™
Brand-safe fundraising, across every regulator.
Non-profit is the sector where GoSales Verified™ matters most. Fundraising Regulator Code in the UK, Charities Regulator Guidelines in Ireland, national codes across the EU — and above all, public trust that a single poorly-managed doorstep can damage for years. GoSales Verified™ is how we’ve rebuilt the category so every interaction passes all of them.
FREQUENTLY ASKED
The questions non-profit leaders ask us first.
Drawn from real charity-sector RFPs and commercial reviews across Ireland, the UK and EU markets.
Face-to-face fundraising has a trust problem. Why will our programme be different?
Yes. Our HubSpot implementation connects to Salesforce NPSP, Raiser’s Edge NXT, Donorfy, Beacon, ThankQ and CiviCRM via API. Payment processors (GoCardless, Stripe, Rapidata, RSM 2000) integrate directly into the sign-up flow with full audit trail. Regular-giving sign-ups flow into your CRM with consent record, recorded verification, and Gift Aid declaration attached.
How do you handle vulnerable supporters?
Yes. Central programme spine (data, CRM, reporting, QA, training) with local delivery adapted to each regulator — Fundraising Regulator in the UK, Charities Regulator in Ireland, DZI in Germany, IDEAS in France, and equivalents. One QBR, one dashboard, one accountable partner.
Can you integrate with our supporter CRM and payment processors?
Yes. Our HubSpot implementation connects to Salesforce NPSP, Raiser’s Edge NXT, Donorfy, Beacon, ThankQ and CiviCRM via API. Payment processors (GoCardless, Stripe, Rapidata, RSM 2000) integrate directly into the sign-up flow with full audit trail. Regular-giving sign-ups flow into your CRM with consent record, recorded verification, and Gift Aid declaration attached.
Can you run across Ireland, UK and multiple EU markets?
Can you support legacy and major-donor programmes?
Yes. Our propensity models identify mid-tier supporters (typically five-plus years of regular giving, aged 55+) with legacy potential, feeding stewardship programmes with free-will-writing partner integration, legacy conversation prompts and pledge capture. For major donors we build the pipeline and CRM architecture; cultivation itself sits with your in-house team.
Do you report on sign-ups or retained supporters?
Retained and upgraded supporters. Every programme runs cohort reporting through the full lifecycle: acquired → welcomed → first-payment → 90-day retained → 12-month retained → upgraded → legacy pledge. Cost per acquisition without lifetime value is a number that flatters everyone and helps no one.
How fast can we stand up a programme?
A regular-giving face-to-face or telephone programme typically runs 4–6 weeks from signed SOW to first sign-up. Legacy cultivation and corporate partnership programmes take 6–10 weeks. Multi-country rollouts run 10–14 weeks. Emergency appeal response can stand up in 72–96 hours from confirmed brief.
Grow the base. Protect the trust.
Talk to our team about a compliant, data-led supporter acquisition programme — regular giving, appeals, legacy, corporate or membership — across Ireland, the UK, or your priority EU markets.