The traffic came. The customer didn't stay.
Consumer commerce isn’t running one channel — it’s running five. Physical retail. Owned D2C. Marketplaces. Wholesale and trade. Retail media. The same customer moving fluently between all of them.
GoSales Solutions is the compliant, data-led partner built to execute all of it — across Ireland, the UK, and expanding EU markets.
THE MARKET, IN MOTION
Consumercommerce is a channel-mix reality.
Across Ireland, the UK and the EU, paid CACs have doubled, first-order margins have collapsed, and the customer moves fluently between physical, D2C, marketplace, wholesale and retail-media touchpoints. Three markets, one capability — adapted to the rules.
INSIDE THE CHALLENGE
A consumer sector where retention is the P&L.
No other sector carries quite the same combination of collapsing paid-acquisition economics, fragmented customer data, and cost-pressure on physical operations. First-order profitability has vanished for most brands. These are the challenges we hear in every scoping call.
First-order profitability has vanished
For most D2C brands first-order contribution is now negative. Every acquisition is a bet on the second, third and fourth order — and most brands don't have the retention infrastructure to make the bet pay.
Fragmented customer view
In-store loyalty, D2C website, marketplaces, wholesale — each running its own system. The customer sees one brand; the brand sees four disconnected databases.
Paid channel cost inflation
Meta and Google acquisition costs have more than doubled in five years. iOS privacy changes broke the attribution models retailers built their spend around. The old paid-first playbook no longer works.
Multi-site productivity gaps
Not every store performs like every other store. Multi-site retailers struggle to identify, diagnose and fix the underperforming quartile — losing millions in unrealised same-store growth each year.
Consumer-protection & DSA exposure
Digital Services Act, Digital Markets Act, national consumer protection regimes, GDPR, ePrivacy. Consumer brands now carry compound European regulatory exposure most legal teams underestimate.
OUR FULL ACQUISITION STACK — APPLIED TO RETAIL
Six solutions, one connected engine.
Most partners bring one capability: a paid-media agency, a Shopify shop or a field merchandising team. We bring all six — designed to interlock, measured to one shared outcome: retained, repeat, high-LTV customers per pound spent.
GoSales Verified™
Brand-safe pipeline, across every regulator.
onsumer-facing brands now carry compound European regulatory exposure — GDPR, ePrivacy, the Digital Services Act, the Digital Markets Act, national consumer-protection regimes, ASA and its EU equivalents. GoSales Verified™ is how we’ve built a commercial operation where every touchpoint — digital, in-store, field, marketplace, wholesale — passes all of them by design.
FREQUENTLY ASKED
The questions non-profit leaders ask us first.
Drawn from real retail and consumer-brand RFPs and commercial reviews across Ireland, the UK and EU markets.
Every field agency we've used has been inconsistent. Why will this be different?
How do you handle GDPR, ePrivacy and the Digital Services Act for consumer marketing?
Every acquisition programme is GDPR-compliant on consent and data-handling by default. ePrivacy compliance (cookies, opt-out, marketing preferences) is built into every digital touchpoint. DSA obligations (algorithmic transparency, illegal-content handling, ad-repository requirements) are considered for every scaled digital campaign. National consumer-protection rules are baked into all customer-facing content.
Can you integrate with our commerce platform and POS?
Yes. Our HubSpot builds integrate with Shopify Plus, Magento, BigCommerce, WooCommerce, Salesforce Commerce Cloud via native connectors and API. On the physical retail side we integrate with common POS and loyalty systems (Lightspeed, Square, native retail-group platforms). The goal is one unified customer record across in-store, D2C and marketplace.
Can you support both D2C brands and multi-site retailers with the same stack?
Can you run across Ireland, UK and multiple EU markets?
Yes. Central programme spine (data, CRM, reporting, QA, training) adapted locally to each regulator. In Ireland and the UK we operate directly. In EU markets we work with vetted local delivery partners under the same GoSales Verified™ framework and a central compliance office.
Do you report on first-order CPA or on lifetime value?
Lifetime value, cohort retention and margin per customer. Every acquisition programme runs cohort reporting through the full lifecycle: acquired → first-purchase → welcome-completed → 90-day repeat → 12-month retained → LTV realised. First-order CPA on its own is what got most D2C brands into their current profitability problem.
Can you help with retail media network activation?
Yes. Retail media (Amazon Ads, Tesco Media & Insight Platform, Sainsbury’s Nectar360, Boots Advantage, Carrefour Links) is the fastest-growing paid channel in retail. We plan and activate across these networks with full-funnel measurement back to your unified customer view — so retail media doesn’t sit in a silo but connects to the same LTV reporting as every other channel.
How fast can we stand up a programme?
A single-brand D2C acquisition programme or single-territory field programme typically runs 4–6 weeks from signed SOW to first activation. Multi-site retail productivity programmes and full HubSpot builds take 8–12 weeks. Multi-country retail media rollouts run 10–14 weeks.
Fill the basket. Fill it again.
Talk to our team about a compliant, data-led consumer acquisition programme — D2C, multi-site, FMCG, wholesale, retail media or field — across Ireland, the UK, or your priority EU markets.